What actually helps
Small, specific things you can do so AI describes you accurately.
Planners are asking ChatGPT, Claude and Perplexity about speakers. What those systems say about you comes from what they can read on your site. Most of the fixes are quick, and a lot of them you can do yourself today.
Everything here applies to most speaker sites. Which of it applies to yours, and where, is a different question.
First, make sure AI can get in
Check that AI crawlers aren't blocked.
Many hosting platforms block them by default and don't tell you. Your site looks normal to everyone who visits. AI never reads a word of it.
This is the most common serious problem we find, and it's usually one setting. It's also not something you can tell by looking at your site, so ask whoever hosts it.
Put your words where AI can read them
Keep your bio, topics and testimonials as text on the page.
If it lives in a PDF one-sheet or inside an image, treat that as a bonus copy. AI reads text.
Make sure your words load with the page.
Some sites assemble themselves a moment after they open. Visitors never notice. Most AI systems read what's there immediately and move on, so anything that arrives late doesn't count. You can't see this happening, so it's worth asking whoever built your site.
Write a short description under your video.
AI can't watch your reel. Say what the talk was, where you gave it, and two or three points you covered.
Describe your photos.
Every image should have a written description saying who is in it and what's happening. Most speaker sites have more images than anyone wants to check by hand, so this one tends to slip.
Add an FAQ.
Short, direct answers to what planners actually ask. What topics do you speak on. What formats do you offer. Who do you work with. AI lifts answers straight out of these.
Say exactly what you do
Vague language is the most common self-inflicted problem on speaker sites.
| Instead of | Use |
|---|---|
| I inspire audiences to reach their potential | I speak to sales teams about burnout and productivity |
| Leading Change | Leading Change After a Merger, for Manufacturing Teams |
| Watch my reel | Watch my keynote on supply chain risk at the Global Logistics Summit |
| Trusted by the best | Clients include Microsoft, Delta and the American Medical Association |
| She was highly engaging | She spoke on agile marketing to our software team |
| Audiences of all kinds | Hospital operations leaders and safety officers |
Instead of
I inspire audiences to reach their potential
Use
I speak to sales teams about burnout and productivity
Instead of
Leading Change
Use
Leading Change After a Merger, for Manufacturing Teams
Instead of
Watch my reel
Use
Watch my keynote on supply chain risk at the Global Logistics Summit
Instead of
Trusted by the best
Use
Clients include Microsoft, Delta and the American Medical Association
Instead of
She was highly engaging
Use
She spoke on agile marketing to our software team
Instead of
Audiences of all kinds
Use
Hospital operations leaders and safety officers
Name your clients in text, not just logos.
Nine logo images with filenames like logo-01 and logo-02 means AI sees nine images and no clients.
Ask for specific testimonials.
When someone offers you a quote, ask them to name the topic and their industry.
List the events you've spoken at.
Conference names, companies, venues. In text.
Make it clear you're one person
Use one version of your name everywhere.
Pick a form and stick with it across every page and profile.
Have one clear page about you.
One place that plainly says who you are. Not a paragraph under a photo.
Link to your other profiles.
LinkedIn, YouTube, your publisher, your bureau pages. Those links are how AI connects them to you.
Offer your bio in two lengths.
Short, 50 to 75 words, for conference programs. Full, 200 or more, for event websites. Otherwise someone cuts it for you and usually cuts the wrong part.
Your site isn't everything
AI also weighs what exists about you elsewhere. Podcast appearances, press, association profiles, conference programs, what other people write about you. None of that lives on your site and all of it counts.
A strong presence elsewhere can carry a weak site. A perfect site can't make up for leaving no trace anywhere else. Your website is the part you fully control, which is why it's the right place to start.
Two things to ask your developer for
Allow AI crawlers.
Have them check the site's robots file and any bot-protection or crawler-control setting at your host.
Add a labeled summary of you.
They'll know it as structured data, or Person schema. It lets AI read your name, role, focus and photo as facts instead of guessing them from your paragraphs.
Finding out where you stand
The free scan
takes about a minute and gives you a score out of 100 across seven areas, so you can see which parts of your site are working.
The full report
goes further. It names the specific items on your site rather than the general rule: which images, which pages, how many of your logos, what your page titles actually say. It puts them in the order worth doing for your site, writes the exact fixes in a form you can forward to whoever maintains it, and includes a follow-up scan so you can confirm the changes did what they were supposed to.